Ford Juices up the Program in the USA

Here comes another maker in with some additional rewards, let's hope it makes it to Canada. With the federal government unwilling to match the popular U.S. auto-incentive program "Cash for Clunkers," several automakers in this country have pushed ahead with their own programs.

The first was Hyundai, which offered $1,000 on top of the federal government's $300 rebate for car buyers who trade in their old cars for recycling. Days later, Chrysler followed suit with its own plan.

Now Ford is in the game, saying on Wednesday that it would offer $1,000 to car buyers who turn in a car 15 years or older, but up to $3,000 for those who turn in their clunker for a new truck.

"No one is offering more incentive to 'Recycle Your Ride' than Ford," said David Mondragon, president and CEO, Ford of Canada in a statemet. "People who might otherwise not be able to buy a new car can now afford the latest in vehicle safety, fuel economy and smart technology."

The Ford program builds on the Canadian government's Retire Your Ride initiative, which offers $300 to eligible participants. Ford says the promotion will come on top of other incentives already in place.

Anyone who participates in this government program and who buys a new Ford or Lincoln vehicle qualifies for the Ford Recycle Your Ride program of $1,000 toward the purchase of a new Ford car or compact truck, $2,000 toward the purchase of a new Ford crossover or sport utility vehicle, and $3,000 toward the purchase of a new Ford truck or Lincoln vehicle.

To qualify, you must own a 1995 or older running vehicle that has been properly registered and insured for the last six months (12 months in B.C.), just visit your closest Ford dealer to confirm your eligibility under the government’s Retire Your Ride program. Within two business days you will have a confirmation of your eligibility for up to $3,300 in incentives.

Or, if you have already retired your ride with the Clean Air Foundation and the Retire Your Ride program, you automatically qualify for Ford’s Recycle Your Ride incentives.

Go to your closest Ford dealer and purchase or lease your new Ford or Lincoln vehicle and receive the Recycle Your Ride incentive, over and above current incentives.